Haute Couture : French for high-fashion. Garments are sewn for a specific client. A Haute Couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric. These couture garments are sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of the materials and the time it takes to make. However, "Haute Couture", can only be official used by companies that meet strict criteria set by the Chambre Syndicale de la Couture. Now I see why they are so expensive and of of range. lol
Ready-to-wear: These clthing is a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. These collections are usually presented by fashion houses each season during a period known as Fashion Week. Fashion Week takes place in a city-wide basis and occurs twice a year.
Mass Market: The fashion industry currently relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap material, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
